Utorg is growing - and we are bringing in the right person to lead that growth.

We are welcoming Andrey Urychev as our new Chief Marketing Officer. Andrey joins from Binance, where he spent three and a half years overseeing user acquisition operations across all markets and major products. He has built and run high-scale growth systems at the highest volume in the industry, and he brings that same mindset to Utorg.

The timing is right. We spent years building a product that works well - a self-custodial multi-chain wallet, a free crypto card with no issuance or maintenance fees, crypto infrastructure for businesses across 130+ countries, and a regulated foundation that meets the highest standards in the industry. Over 2 million users trust the app today. The infrastructure is proven. What comes next is scale.

Andrey's mandate is straightforward: build the growth machine that takes Utorg to the next level. On the consumer side, that means scaling user acquisition globally - reaching the people who want a crypto wallet and card that is actually usable, without the hidden fees and custodial risks that come with most alternatives. On the B2B side, it means expanding the reach of our regulated on/off-ramp rails, wallet infrastructure, and stablecoin card programs to more businesses, more markets, and more use cases.

"My goal is to build a hardcore, performance-driven marketing engine that accelerates user acquisition globally, capitalizing on our strong regulatory positioning to capture significant market share."
— Andrey Urychev, CMO

Beyond performance marketing, Andrey brings a builder's mentality. He is not here to run campaigns - he is here to build. From acquisition to retention, from brand to partnerships, the goal is a marketing operation that compounds over time and does not depend on any single channel or tactic.

The product works. The infrastructure is set. The team is in place. 

Now we scale.